About the group

Shaping business futures

A diversified business and investment group, headquartered in Abu Dhabi with an office in Dubai.

Abu Dhabi · Dubai · 50+ countries

Who we are

We deliver tailored solutions that support economic growth, working with preferred partners across the Middle East, Africa, Asia and Europe.

PROMAX United goes beyond a conventional corporate identity. Our portfolio reflects collaborations with leading international brands and notable entities, delivering diversified business services across eleven sectors.

We operate in more than 50 countries. Our credibility in the financial industry is underscored by our listing on the Frankfurt Stock Exchange.

  • United Arab Emirates
  • GCC
  • West Africa
  • Central Africa
  • East Africa
  • South Asia
  • South-East Asia
  • Germany
  • Europe
  • Latin America

In numbers

CountriesAcross the Middle East, Africa, Asia and Europe
Invested in real estateA diversified global portfolio
SectorsFrom energy and healthcare to finance
Of net profit to non-profitsA standing commitment

Our approach

Premium services, pragmatic investments, positive outcomes.

  1. 01

    Premium services

    Consultancy, agency support, trading and logistics, tailored to each partner and measured by results.

  2. 02

    Pragmatic investments

    Capital deployed across eleven sectors, aligned with Abu Dhabi Economic Vision 2030 and built for long-term resilience.

  3. 03

    Positive outcomes

    Value beyond financial returns: jobs created, communities supported and 1% of net profit given to non-profit organisations.

Abu Dhabi skyline from the Corniche Breakwater at night

Headquarters

Abu Dhabi

P.O. Box 54300, Near Al Marina Mall, Abu Dhabi, United Arab Emirates

Directions

Branch office

Dubai

Al Sufouh, Dubai Media City, Dubai, United Arab Emirates

Directions

Milestones

From renewable energy to digital finance.

  1. 2009

    A shift to renewable energy

    The group pivots to global project development, with an emphasis on renewable energy at international scale.

  2. 2011

    Plambeck Emirates founded in Abu Dhabi

    Plambeck Emirates Global Renewable Energy LLC is established, leading projects in renewables, infrastructure, real estate, raw materials, waste management and recycling.

  3. 2011

    Fisheries in West Africa

    Plambeck Emirates explores investment in the fishing sector of Guinea-Bissau.

    Bloomberg
  4. 2025

    A digital investment platform with Palm Global

    PROMAX United and Palm Global launch a joint digital investment platform and stablecoin.

    Enterprise AM
  5. Today

    Eleven sectors, more than 50 countries

    Offices in Abu Dhabi and Dubai, a listing on the Frankfurt Stock Exchange, and partners across the Middle East, Africa, Asia and Europe.

Partners

We work with some of the largest companies in the region and beyond.

Strategic partners

  • Abu Dhabi Investment Office
  • KEZAD Group
  • AD Ports Group
  • ADIFC
  • Plambeck Emirates
  • AACID
  • CPIB
  • Earth Center
  • Innova
  • ABS Construction & Engineering
  • ABS Prefabricated
  • MGT
  • Tomhoy
  • Partner

Group companies

  • Promax Investments
  • Promax Finance
  • Promax International
  • Promax Easy Pay
  • Promax Finance Digital
  • Promax Enjoy AU
  • Promax Holding
  • Promax Trading
  • Promax & Compliant Holdings
  • Palm Promax Investments

Contact

Have a question, an idea or a project?